Which Is Better: SEO Or Traditional Advertising?

traditional vs seo

Just like every other field, the advertising industry has also seen a huge change in the methods in which it is being conducted today. These changes are all part of the evolution as more new methods have been devised to market products and services. As more and more businesses are taking the online route for exposure and better demographic spread, many companies are getting into SEO method for increasing the traffic to their online store. vaughan Caseo has been instrumental in doing this for many companies. Most of the companies that are listed in www.forbes.com have a dedicated team to perform SEO for their organizations.
Now, in many places, there is always an argument as to which one of these marketing methods, SEO or the Traditional Advertising is better. Here are some inputs for you to decide on those lines.
· Traditional advertising, as we all know uses brochures, flyers, television, newspaper and bill boards to market their brand. The amount of money spent for these is huge whereas the actual conversion rate is very less. When it comes to SEO, internet makes things simple and hence a wider audience can be reached and that too at a lesser cost.
· Traditional marketing is done to a wide range of users immaterial of their likes or dislikes whereas SEO is more of relevance marketing. SEO targets customers who are in search of products or services that are offered by your company. Hence, the conversion ratios are very high.
· Traditional marketing used the outbound type of advertising which was one that reached out to prospective customers about the products or services offered. In SEO, the inbound customers are shown the right direction to buy the products and services that are looking to buy. Hence SEO is more successful than other methods of marketing.
· Analyzing the results of a traditional marketing campaign can be a tedious affair and in most cases are not done after considering the amount of effort and cost that will go into it. SEO has a great advantage in this. When you use SEO for online marketing, you will be able to track the route which a customer has taken to reach your website and thereby know the source through which the sale was made. And, this can be done in quick time as well.
· Traditional marketing uses a lot of manual effort and time to complete the process of marketing. Search engines use algorithms, which is like a set of calculations made by the computer and bots which makes all the calculations at a quicker pace as well as accurately.
· In traditional method, content only forms a part of the advertising whereas in SEO content forms a major part of it. A good content can ensure that you get a lot of leads while a bad one can affect your rankings and make your online presence a failure.
Whatever is the type of advertising method that you choose, it is sure to bring in results, but the time taken to achieve them is what makes the difference. SEO can make your website gets qualified traffic and that too in quick time.

Did We Disappoint Ourselves With Dreams Of New Technology?

Recently, a specific day mentioned in the classic sci-fi Back To The Future came and went. For older generations who grew up expecting the technology shown in the movie to be a reality, such as flying skateboards and cars, 3D holographic advertising and cities filled with skyscrapers, the actual presentation can seem a little underwhelming. While technological improvements and inventions are becoming more common and even more intuitively smarter, we may still be decades behind the future movie makers had imagined for us. However, here are some examples of cutting-edge technology that we will definitely be seeing in the near future.

Whether it was The Jetsons cartoon or the original Blade Runner movie, everyone has their eye on flying cars. This idea marks the quintessential future of personal transport, and there is not a single company worth its salt that does not have some version of the concept in their pipeline. In fact, several companies are well into testing stages. The problem with this idea varies from take-off procedures and fuel consumption to downsizing an aircraft to the size of a car and air traffic regulations. Nevertheless, flying cars are expected to become a reality in as little as ten years, making them the most anticipated transportation technology since the invention of the automobile itself.

Another very happening field at the moment is robotics. From highly precise surgeries to being the brains behind recent driverless cars, they come in many forms – except the expected humanoid form. The argument for the late development of humanoid robots lies in the fact that technology needs to become smaller and more powerful before it can be fit into a human-sized robot. Other factors affecting development is the ability to balance effortlessly, understanding and to learn menial tasks using voice recognition and gesture patterns rather than coding and of course, the problem of supplying power to a walking unit.

Another prerequisite for our dream future are floating cities and underwater cities. Water covers a majority of our planet and the sky above use remains viable real estate. The future cities have always been picturesque scapes of tall buildings and Atlantis-like underwater coves teeming with human life. True, the current population is rather monstrous and while scientists are looking into alternative ways of housing the billions, floating artificial islands have been creating not for human habitation but rather to grow much-needed food crops. These islands of produce may soon become the difference between worldwide starvation and feeding the masses.

In all honesty, we may not have made as much of progress as we wanted but it still bears remembering that we have made progress slowly but surely. We have come further than we expected in many ways and in many ways we have grown as a species. Humans as a whole are more driven than ever to not only explore the world around us but also to go beyond our home planet. Every day, there is a discovery that pushes us closer to attaining better technology and to create faster and more intelligent technology.

Inventions That Could One Day Be Real

Yesterday’s future is today. Look at the world around you and imagine not having the gadgets and peripherals that make up our lives today. With smarter, stronger and faster technology peeking over the horizon, one does wonder how the future of mankind and the future of technology will look. For the average person, having their own personal space shuttle may not seem as lucrative as having an upgraded version of everyday essentials. Here are a couple of inventions and upgrades we can hope to see on our front lawns very soon.

Every sci-fi utopia movie made has some version of immaculate skyscrapers and smart living concepts. With the advent of automated home systems that respond to spoken commands to undertake tasks like temperature control, having a smart home is not too far from the market. Having such a space will not only limit your energy use when you are not at home but will allow you to use the most efficient amount of power.

Talking about energy efficiency, more and more people are choosing to go off-grid to escape city life. The current market is bursting with more efficient solar cells and conversion systems than ever before. With everything from solar power to wind turbines, the energy market is flourishing into a highly competitive zone. Even city dwellers are opting to hook their appliances into solar batteries to reduce their consumption from the grid. A larger number of people are beginning to sell their excess power back to the grid, making the process profitable as well.

The land is becoming scarce, and people have taken to the water using boathouses to set up a new generation of lakeside living. Like solar homes, tidal wave-powered water homes are also steadily gaining attention. Many cities have canals and river systems, making it easy for intra-city navigation.

The high prices of food crops, as well as the introduction of GMO and chemical fertilizers, have riven people to find better ways of cultivation. Gardening has taken a turn for the better with people experimenting with everything from soil-less growth using hydroponic and aquaponic systems to good old organic farming in vertical spaces.

Another side of the health industry has invested itself in creating drone ambulances. Not only is flying the fastest way to get to any patient but it is also the most versatile. Drone ambulances can be used to deliver medical supplies to remote areas. Larger drones can be used to carry a paramedic, a patient and even EMT equipment in danger zones.

From delivery bots to self-driving cars, the sci-fi future that was once only part of movies is starting to look a lot closer. Technological breakthroughs are becoming more advanced with every passing day and it is only a matter of time before flying cars and robot butlers become the norm. Though many facets of each project are still in the pipeline or undergoing major concept designing, the fact that they are being worked on and presents an exciting prospect for future generations.